Designing for Trustworthy AI

Privacy it’s not about anonymity and data protection alone. It’s about understanding and control.

It all starts with the experience.

Evoking trust and agency emerges from great customer-centric experience design.

This workshop explores the three core principles of Trustworthy AI as the means to create privacy-by-design commerce experiences.

Privacy
- Consent as a dialogue
- Data portability
- Data storage
- Privacy Policy Page

Explainability
- AI Transparency & affordances
- Trust & confidence scoring
- Exploration & familiarity
- Responsible personalisation
- Explicit profiling & preference activation
Bias
- Positive / negative bias signalling
- Feedback
- Opt-out

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“I have done the course - it was very good and I hope it helps educate others on the risks ahead of us. There was a lot of similarity between the content and what I use in my lectures and presentations, so it was very affirming."

James Wilson

Lead Gen AI Architect and AI Ethicist

AI Labs

”Every improvement introduces new ethical questions. Are we protecting our privacy? How does this affect our freedom and decisions? Taking time to think is not an option, it has become a necessity. If you are interested in these topics I totally recommend “The Ethics of AI Masterclass” by Carissa Véliz”