Together, we are guiding the retail industry towards adopting more respectful technology by putting customers and their digital rights at the centre.
The Ethical Commerce Alliance (ECA) was created in early 2022 to answer these questions. A human-centred industry network, the ECA was established with Empathy.co as the founding partner.
Devoted to creating search and discovery experiences for eCommerce, Empathy.co started to question transparency, and implement ways to uphold privacy, ensuring respectful and ethical practices within the retail industry.
From this ethical breeding ground, Empathy.co, a company devoted to creating search and discovery experiences for ecommerce, started to explore their responsibility beyond the company boundaries. Based on the values of trust, understanding, and joy,
We set ethical values atop every retail agenda because we believe ethical values are not a luxury but a necessity to sustain a healthy, thriving economy and society.
So, we need to guide the retail industry towards adopting more respectful technology by putting customers and their digital rights at the centre.
Our general guidelines foster digital trust and ethical values, specifically for AI-powered online commerce.
