Carlo Baratti has a double master’s degree in International Management and Economics, from the University of Economics and Business in Pavia (Italy) and has a Master in Marketing and Sales from the Ecole de Management Strasbourg (IECS). He began his professional career at the Fleet Management Fraikin Company, where he spent more than five years in various marketing positions, finishing his time in this company as Sales Director. In 2010, he entered as Sales Manager of Criteo for the Italian market. After this period, he began to lead the TagCommander team as Country Manager of Italy and Spain, when in 2016 he became part of Google Spain. During his period at Google, he directed the sales of Google Analytics 360 Suite in Iberia and was in charge of managing the commercial development strategy of Doubleclick & Google Analytics in France and Southern Europe. In 2020 Carlo Baratti founded a consulting company, headquartered in London, specialised in international business development and sales strategy, and currently operating in France, Italy, Spain and the UK.