Ethics in general is what guides us to tell the truth, keep our promises, or help someone in need. The word sales is originally from German / Scandinavian region. It means "delivering a promise". And a promise must be kept. Nowadays, there are unfortunately a lot of misinterpretation of the word sales. But we strongly believe that selling should / must be an ethical process.

Sales ethics refers to a set of behaviors that ensure that every lead, prospect and customer is treated with respect, fairness, honesty and integrity. It means that, as a salesperson or marketer, you put the people you sell to first. You respect their choices and opinions instead of forcing your agenda on them. Throughout my career, year after year, I've been able to sell to the same person different technologies, products or services, from different companies.

The reason why a person will decide to buy from you repeatedly, even if you change the company you work for, is not because you're smarter or more clever than others. Not at all. They will buy repeatedly from you for two simple reasons:

1) You genuinely put people before products, services, tools: you put the interest of your client above the interest of the company you're representing.

2) People know they can trust you. People know you have the capacity to put yourself in their shoes, and therefore you will tell them the truth.

Many CMOs, CTOs, CDOs who've bought different tools from me in the past, are now good friends. Selling means helping others make progress.

By using sales ethics as your compass, you can find customers who authentically need your product. These prospects will be more likely to stay with you long-term and give your product glowing reviews to their peers.

‍