In this talk, Rodger Buyvoets, CEO of Crobox, shares valuable insights into the evolving role of privacy in online shopping, highlighting its growing importance in shaping consumer trust, industry dynamics, and innovation. Drawing on 20 years of experience, Rodger's presentation delves into the history of eCommerce, the macro factors influencing its development, and the cascading effects of privacy on businesses. Key talking points include :

• the competitive advantage of a strong privacy strategy
• the long-term impact of prioritizing privacy, and 
• the role of conversations and agents in online shopping while respecting consumer privacy.

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