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Fashion Sustainability: turning sceptical customers into believers
11:30 amEthical Retail, Sustainability and PurposeJoin leaders in sustainability within the fashion industry to discuss opportunities to nurture deeper connections with customers around trust and transparency. Panellists will explore:
- The more conscious and educated customers that are aware of greeenwashing and what consequences this has for brand reputation.
- Leading brands have a responsibility on the social and environmental impact of their activities. So how can brands leverage responsibility and sustainability to grow their business?
- How supply chain traceability and product circularity strategies around Reuse, Repair and Recycle as well as digital waste, are becoming increasingly popular.
- How can brands ensure they’re perceived as authentic and honest in their sustainability claims? Enforcing transparency and explainability. Metrics and UX experiences that make sustainability credible and actionable.
- How can brands engage individually with customers in terms of sustainability?