Data Privacy Fundamentals for Marketers

Save the date: Two exclusive sessions on 19th & 20th March 2024. Two versions available: online and in-person at Davidson College, Charlotte (North Carolina, USA)

This two-day course is aimed at Marketing, Advertising, MarTech, and AdTech professionals keen to find the best possible approach to worldwide privacy compliance in their daily practices or product design strategies. Through practical exercises and real-world examples, you will learn how to audit your existing processes and vendors, and you will be able to assign risk levels to alternative technical solutions.

This course does not overlap with our Fast Track to Privacy Engineering, and you should look at that separate offering if you would like to explore a deeper dive into Privacy Enhancing Technologies.

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Current business challenges
The EU/UK framework: ePrivacy, GDPR, DSA, DMA, AI Act
The US context: COPPA and the FTC; California and beyond
Privacy by Design principles
The AdTech and MarTech chain of custody
Cracks in the notice and consent model
(Final workshop - Practical exercises: Running ePrivacy Stress-Tests, How to spot a terrible Privacy Notice, Data Protection Impact Assessments).

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“I have done the course - it was very good and I hope it helps educate others on the risks ahead of us. There was a lot of similarity between the content and what I use in my lectures and presentations, so it was very affirming."

James Wilson

Lead Gen AI Architect and AI Ethicist

AI Labs

”Every improvement introduces new ethical questions. Are we protecting our privacy? How does this affect our freedom and decisions? Taking time to think is not an option, it has become a necessity. If you are interested in these topics I totally recommend “The Ethics of AI Masterclass” by Carissa Véliz”

Renato Guzmán

Digital Marketing Strategist and AI Enthusiast

Digital Fone

"Carissa is an Associate Professor at Oxford University, and she is probably the leading academic privacy scholar in the world right now."

Jakob Mainz

Senior AI Ethics Lead

Novo Nordisk

"No one explains the issues and opportunities in privacy better than Carissa Véliz."

Roger McNamee

Author of Zucked: Waking Up To The Facebook Catastrophe

Activist

About the instructors

Sergio Maldonado

CIPP/E, CIPT. Dual-admitted lawyer (common law, civil law) with a programming background. LL.M in IT & Internet law, an Associate Professor at IE Business School on ePrivacy/GDPR. Member of the European Data Protection Board’s Support Pool of Experts. Published author on digital analytics and Internet law. Founder: PrivacyCloud, Sweetspot Intelligence, Divisadero.