Last Friday, we hosted an insightful event on LinkedIn focusing on the intersection of ethics and privacy in consent management. The discussion featured Borja, an ECA advisor, and Andrea, Frontend Developer at Visible Privacy, who shared valuable insights on building custom consent management platforms (CMPs).
These were the key highlights:
Custom CMP Development
Andrea revealed that Visible Privacy has successfully deployed their consent-as-a-service solution to over 100 retailers in just three months. This impressive feat demonstrates the growing demand for tailored privacy solutions in the retail sector.
Open Source initiative
One of the most exciting announcements was Visible Privacy's plan to release their CMP code as open source under the Apache 2.0 license. This move towards transparency aligns with their commitment to fostering trust and collaboration within the privacy community.
Technical architecture
Andrea provided a detailed overview of the CMP's architecture, which includes:
- Analysis Service: Extracts vendors and technologies from a company's stack to determine proper consent paths.
- Consent Management: Stores user consent and manages cookie blocking.
- Data Analysis: Processes data to generate valuable metrics on user preferences.
- Consent UI: A customizable frontend interface for users to provide consent.
Benefits of building in-house
The discussion highlighted several advantages of developing a custom CMP:
- Tailored solutions that align with specific organizational needs
- Greater control over features and functionality
Enhanced security measures
Scalability to accommodate business growth and regulatory changes
Open source strategy
Visible Privacy's decision to go open source was explained through three key benefits:
- Control: Allowing companies to see and modify the components as needed
- Ownership: Enabling feature additions and issue fixes with community support
- Trust: Enhancing credibility through transparency
This event underscored the importance of putting privacy at the forefront of digital strategies. By building custom consent solutions, companies can not only ensure compliance but also foster trust with their users. The move towards open-sourcing these tools further demonstrates a commitment to transparency and collaboration in the privacy space.
